Branding & Rebranding
We design brand identities for new companies and refresh those that have outgrown theirs. Every identity is a system: a logo suite, colors, typography and rules that work on signage, vehicles, packaging, documents and your website. For a rebrand we also plan the rollout, so the change reaches plants, sales reps and distributors together and nothing looks half done.
Logo suite with every variation. Color system and typography. Brand guidelines. Business cards, letterhead and email signature. Core templates and a capabilities deck template. For rebrands: a brand audit, signage and vehicle graphics direction and a rollout checklist. Complete file handover.
A brand should signal quality, capability and consistency at every touchpoint. Rebrands fail when they are only a new logo, so we design the full system and plan how it reaches every touchpoint. We keep the recognition you have built and replace what holds you back.
New companies that need an identity, and established companies whose brand looks dated, inconsistent or smaller than the business after growth, a new market or an acquisition.
• Your logo and materials look different on every truck, quote and web page • Buyers see an older or smaller company than you are • Different plants or divisions use different logos and styles • Every new vendor or printer asks for files and rules you do not have • You worry a rebrand will confuse customers or distributors
1. Discovery and audit: We review how your brand appears today and what buyers, dealers and employees say about it. 2. Identity design: We design the logo, colors and typography, and you review each stage. 3. Guidelines and templates: We build the rules and templates so every team applies the brand the same way. 4. Rollout and handover: You receive final files and, for rebrands, a checklist covering website, signage, vehicles, packaging, labels and trade show materials.
A full brand identity typically takes about 4 weeks, and a rebrand 5 to 10 weeks depending on scope. ZEMN Launch starts from $6,500, ZEMN Shift from $10,000 and ZEMN Custom from $950. See the Pricing page.
Q: What is the difference between a new brand and a rebrand? A: A new brand starts from nothing. A rebrand keeps what works, changes what does not and plans how the change reaches customers. Q: Do you handle signage and vehicles? A: We provide design direction and files. Production is handled by your sign or wrap supplier. Q: Will a rebrand confuse our customers? A: It should not. We plan what to keep and how to announce the change. Q: What do we receive at the end? A: Final files, brand guidelines, templates and, for rebrands, a rollout checklist.
More Services for Industrial Companies
We design custom strategies specifically built to accelerate your unique business objectives.
Know who you serve, why they choose you and how to say it. Strategy before design.
Fast, mobile-ready websites that show what you do and make it easy to ask for a quote.
Capability decks, line cards, spec sheets and proposal templates that make your sales team look sharp. All designed to match your brand.
Consistent LinkedIn and trade show visuals that match your brand. Systems your team can actually use.
